Privacy Policy

1. Who We Are

StayBooked provides AI-powered call answering and appointment-booking services to UK businesses. For data protection purposes, we act as both a Data Controller and Data Processor depending on the nature of the interaction.

• Business name: StayBooked
• Contact email: hello@staybooked.co.uk
• Jurisdiction: United Kingdom

2. Personal Data We Collect

We may collect and process the following categories of personal data:

• Names, phone numbers, and email addresses
• Call recordings and call transcripts
• Booking and appointment details
• SMS and email communications
• Technical and usage data (IP address, browser type)

3. How We Collect Data

We collect personal data through:

• Website forms and enquiries
• Incoming phone calls
• SMS interactions and follow-ups
• Email communications
• Automated AI call handling
• Cookies and analytics tools (where enabled)

4. How We Use Your Data

Personal data is processed for the following purposes:

• Answering and managing enquiries
• Booking and confirming appointments
• Providing and improving AI receptionist services
• Quality assurance, training, and optimisation
• Legal, regulatory, and security obligations

5. Legal Basis (UK GDPR)

We process personal data under the following lawful bases:

• Legitimate interests — to operate and improve our services
• Contractual necessity — to deliver services to business clients
• Consent — where required for marketing communications
• Legal obligation — where required by law

6. Call Recording

Calls handled by StayBooked may be recorded and transcribed for quality assurance, training, and service optimisation purposes. Callers are informed at the beginning of the call where recording takes place.

7. SMS & Communications

We may send transactional SMS and email communications relating to booking confirmations, follow-ups, and service notifications. We do not send marketing messages without appropriate consent, and marketing messages (where applicable) include opt-out options.

8. Data Sharing

We may share personal data with trusted third-party service providers, including AI voice and transcription providers, SMS delivery platforms, hosting providers, and analytics tools. All providers are required to comply with UK GDPR obligations.

9. Data Retention

We retain personal data only for as long as necessary to provide services, meet contractual obligations, comply with legal requirements, and maintain security. Call recordings and transcripts are periodically reviewed and deleted when no longer required.

10. Your Rights

Under UK GDPR, individuals have the right to access, correct, erase, restrict, or object to the processing of their personal data, and request data portability where applicable. Requests can be made by contacting hello@staybooked.co.uk.

11. Cookies

We use cookies to support core website functionality and, where enabled, analytics and performance measurement. For full details, see our Cookie Policy.